Friday, March 12, 2010

have you heard of foodzie? and a recipe for persimmon jam vinaigrette

"diane, where have you been!!??" i have been receiving a number of emails from regular readers asking why it has been so long since i last posted a story...i know, i know...but life has been crazy...crazy good...but crazy nonetheless. i am so thrilled to announce that my "farmhouse foods" assortment is now available on foodzie. do you know them? if not...you must. foodzie is the ultimate online shopping experience for foodies. their website describes the company this way:

"On Foodzie you'll find fabulous food and beverages made by small food companies. Many are foods you can't find anywhere else. They're all special in some way, whether handmade, following old family recipes, incorporating unique ingredients, etc. We work closely with the companies you see on Foodzie, to make sure what you buy here is food that we ourselves would enjoy, crave, and want to give as gifts."

ok...by now you are probably wondering why i have not yet added the link to foodzie...i will...but later in this post. otherwise you will click over...get caught up in the site...and never finish this story. really...if you are into amazing food...you will love foodzie.



so, being accepted by foodzie is no mean feat...you have to meet their requirements via an application, then send them samples of all your products which go through their "tasting panel" and their "packaging/branding" approval. throughout the process, i worked with susie, their "Food Artisan Relations Manager" (talk about a cool title!)....who was so amazingly supportive and helpful...and welcomed by emily olson, co-founder of foodzie. emily told me about their newest concept...the foodie test kitchen...where they take a product which is a bit unusual...experiment with different recipes...and share on their blog(and readers get a discount on the product for a limited time)...she told me they had selected one of my products...our persimmon jam...to be the first featured item...how cool is that?


emily then introduced me to steven gdula a fellow food producer who is also a food writer and published author. steven told me he fell in love with the jam...he made me laugh out loud when he said he ate half the jar on rice crackers!!...but then told me about the salad vinaigrette he created using the persimmon jam. i immediately tried it and...well...let me put it this way...lately we have been having salad with persimmon jam vinaigrette almost nightly...it is so, so good.

i loved the recipe...and loved the story....and loved foodzie's story...and loved steven's story (i know...a whole lotta love going around) so much that i asked steven and emily for permission to post the story on my blog....they immediately agreed ...so...without further blathering on from me...let me introduce you to foodzie...steven...and a delicious salad....(and...to respond to why i have not blogged in a while...thanks to foodzie, i have been filling orders non-stop for persimmon jam...thanks everyone who purchased! enjoy...)

(photo courtesy foodzie)
"Introducing the Test Kitchen: Playing with Persimmon Jam
Posted March 11, 2010 by emily

What’s the Test Kitchen?


There are some products on Foodzie that need little introduction or explanation. You see an artisan chocolate bar, insert in mouth, and enjoy – easy! There are many other interesting finds that should work their way into your pantry and into your weekly meals, but maybe need some inspiration. The Test Kitchen is our place to experiment with these products and come up with fun creative ways to use every last drop. So here’s your quick introduction to Steven, a Foodzie producer, food writer, and passionate food enthusiast who gets to have the fun in the kitchen. Step into the Foodzie Kitchen with Steven!


Playing with Persimmon Jam, by Steven Gdula

I am not afraid of food. But I will admit to being cautious when it comes to the matter of food prices. Especially in the last year or so. But with food being a source of joy in my life, as well as sustenance, I needed to find a way to cut costs without severing all ties to my passion. My solution? To make the most out of every food item I brought into my kitchen. I needed to be more than adventurous; I needed to be frugal. This new approach turned my pantry into a new world of opportunity, and it also allowed me to get even more enjoyment, not to mention satisfaction, from the foods I loved. I’ll be sharing my discoveries, and recipes, here.

Sometimes I know I’m going to love something even before I taste it. That was definitely the case with the Persimmon Jam I recently opened from Napa Farmhouse’s 1885. There was something whimsical, yet earnest about the jar’s packaging and I knew the flavor inside wouldn’t disappoint. I snapped off the lid, dipped in my spoon – and then immediately had to restrain myself from reaching for a larger spoon. Made with hachiya persimmons, the jam had a rich, pudding-like texture that instantly made me want more. I had slathered it on, oh, about half a stack of brown rice cakes before I realized my spoon would soon be clanking the jar’s glass bottom if I didn’t exercise some control. So I put the lid back on the jam and distracted myself from devouring the rest by focusing on the product itself.

I have to tell you, if you can assign maturity of execution to a plant? This tree had its fruit-bearing virtuosity down! (Technically, the persimmon falls into the berry family. Just saying. Besides, “berry-bearing” just doesn’t have the same ring.)

“The trees are really, really old. They were here when we purchased the home,” Diane Padoven, founder and president of Napa Farmhouse 1885 told me.
Well, no wonder this jam was so good: Not only had these trees perfected their craft, their produce was now “sustainably grown” in the loving and capable hands of Diane.
I thought about the Persimmon Jam for the rest of the day and was practically giddy when I realized I could have it again with dinner, this time in the form of a flavorful vinaigrette drizzled over my salad.

The recipe follows. I also highly recommend this as a dipping sauce for grilled chicken. The richness of the persimmon is a perfect foil to the charred smokiness of the meat.

Persimmon Vinaigrette
Prep Time: 10 minutes.
Difficulty: Goof Proof.
Serving size: About a cup and a half.

•2/3 cup Napa Farmhouse 1885 Persimmon Jam
•¼ cup good white wine vinegar, preferably organic
•¼ light salad oil, preferably grape seed oil
•1 TBS fresh squeezed lemon juice plus more to taste
•2 tsp Dijon mustard
•Salt and pepper to taste

Place the persimmon jam, vinegar, lemon juice and mustard in a bowl or a small food processor and whisk (or whir) to combine. Slowly add the oil, whisking constantly until blended.

Serve over a salad that has some bitter leaves in it such as radicchio or endive. Toss in some hazelnuts and, as Diane’s suggests, crumble some feta overtop. Drizzle the dressing over the mixed greens, toss, and enjoy! Store in a cruet with a stopper or an airtight container for up to two weeks. Shake well before each use.

Food writer, published author and Foodzie producer, Steven Gdula, will be helping us to create a Foodzie Test Kitchen in the coming months. Steven’s double duties as a vendor with a product as well as a food writer gives him a unique perspective on the roles of producer, product and consumer. Steven will chronicle his adventures in and out of the kitchen here on the blog. You can read his work at thewarmestroominthehouse.blogspot.com – the companion blog for his book,The Warmest Room in the House – and also at http://gobbagobbahey.com/ – the home page for Steven’s gobs etc. (a whoopie pie-like confection popular in Pennsylvania.) "
(photo courtesy foodzie)
ok...the recipe was worth the wait...right?...now...go visit the foodzie site...and let me know what you think...while you are there...check out my foodzie shop to learn a bit more about our "farmhouse food" collection. and, if you have created a recipe using products from napa farmhouse 1885...please let me know...send me the info...and maybe we will use in an upcoming blog post....

best,
diane

diane padoven
founder/president
napa farmhouse 1885™
"live a green life of style™ "
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2 comments:

Linda said...

Hi Diane,
Congratulations on the article. The jam sounds delicious. Foodzie sounds great. A new option for gift giving!
Linda

Anonymous said...

I ordered your jam from Foodzie last week. Received it yesterday and made the salad tonight. My entire family loved it. Thank you!