Showing posts with label green business. Show all posts
Showing posts with label green business. Show all posts

Saturday, June 2, 2012

halibut, pot roast style and cottage living?

many of my favorite magazines have gone out of business...a sign of the times i suppose.  i was heartbroken when gourmet ceased publication and sad when metropolitan home shuttered.  the closing of a small cottage industry magazine, appropriately titled cottage living really hit hard.  this beautiful magazine emphasized everything i love about "living a green life of style" (our motto).  the focus was on smaller homes (cottages), not massive houses.  the details of wonderful craftsmanship, organic cooking and eco-friendly sustainable gardens were always the main stories in each edition.

regular customers know that we reuse magazine pages in our products at napa farmhouse 1885(tm).  many of our items come packaged in mason jars and the "toppers" are repurposed magazine pages.  when you make a purchase on our website each jar, or tin, or box is wrapped in pages....almost like a present...and the packing material is usually crumbled up magazines.  (we use biodegradable peanuts when necessary for extra protection).  since i have collected magazines for years..and am now going through a "clearing out of stuff" phase, this green way to manage our shipping materials is a win win for all. 

today i was thinking about all that i have learned from magazines...cooking techniques and recipe ideas throughout the years from bon appetit, food and wine and the aforementioned gourmet; the home and garden design inspiration from martha stewart magazine and countless other publications. fashion...where would we be without all the fashion mags?  throw in business journals, music, art...countless lessons from so many wonderful issues. 

today's recipe is an example.  i found the original recipe for pot roast halibut in cottage living maybe 10 years ago. i have made it so often..and tweaked the recipe so much...that i cannot post the original. i just do not remember. here is my version....and isn't that the best compliment to magazines?  they provide the tools and idea inspiration to make it your own.  that level of confidence is truly priceless.   thank you! 

this dish is delicious year round...and you can change up the vegetables to stay seasonal...turnips and beets are delicious in winter, try with summer squash and tomatoes in summer... (you do not need to precook the squash and tomatoes...just add them to the pan with the fish).  i love to serve for dinner parties...easy and can easily be doubled.

pot roast halibut
3 large carrots, cut into bite sized pieces
6 fingerling potatoes, cut into bite sized pieces
3 tbsp extra virgin olive oil
1 sweet white onion, peeled and sliced
4 oz brown mushrooms, sliced
3 garlic cloves, peeled and minced
2 1/2 lbs halibut fillets (about 1 inch thick)
large pinch herbs de provence
sea salt
freshly ground black pepper
1/2 cup dry white wine
more e.v.o.o. for drizzling

preheat oven to 325 degrees. fill a medium sized saucepan with water 3/4 full.  add large pinch of sea salt and bring to a hard boil. add the carrots and potatoes and cook 10-15 minutes, just until they start to soften (do not overcook).  drain.

add olive oil to a large, oven proof skillet (you will need a lid later for this pan) and heat until oil is hot.  add onions and mushrooms and cook until vegetables are softened (4-5 minutes). do not let the onion brown. add the garlic and cook an additional minute stirring constantly.

remove from heat.  add carrots and onions to skillet.  season vegetables with a pinch each of salt and pepper and stir to combine.  push the vegetables to the sides of the pan and add the fish to the center. season the fish with a small pinch of salt and pepper.  pour the wine over the fish and sprinkle the entire dish with the herbs de provence . 

cover the pan with the lid and bake for 25 minutes.  remove from oven and allow to sit for 5 minutes.  drizzle with additional extra virgin olive oil (the best quality you have) and serve immediately.

what are your favorite magazines?  why?  do you still receive hard copies...or do you use the ipad versions? curious minds want to know  :)

best,
diane

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Friday, November 4, 2011

pop up in napa?

hi everyone!
i am so excited to tell you about a very cool event being held in napa next weekend.  my friends ann trinca and norma quintana are opening a "pop-up" version of their amazing shop the nest.  the event details are listed on the attached invitation.  and yes....napa farmhouse 1885 will be there with a selection of our "farmhouse food", organic bath & body and, of course, our famous handcrafted organic dog treats.

i am friends with all of the other vendors and, trust me, they are an amazingly talented group of artisans...this is the perfect place to begin your holiday shopping.

stop by and say hello!

best,
diane
napa farmhouse 1885

do you like us? really like us? then please like us on facebook

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Monday, February 28, 2011

want a tip on going "green"? check out "rebinders"




regular readers know that i usually write about food...local, organic or sustainably grown food...and share recipes that follow the philosophy " use the best quality possible ingredients and then don't muck it up with overly complicated techniques".  but real food is only one way to be a bit greener.  today i want to tell you about a company i discovered that is helping to promote landfill diversion (a philosophy we strongly support) and has created some really cool products.

i received samples of eco-friendly notebooks, binders, folders, cd covers and notepads from a company call rebinder with a request to review them.  my policy regarding product reviews is:
1. i only blog about products i like and would personally use AND
2. the items must reflect our "live a green life of style" motto.

let me tell you...rebinder really meets the criteria...i am a fan.

a bit about rebinder from their website info page:

"Each year, over 500 metric tons of toxic PVC ends up in landfills as the result of vinyl binders that people use. Today we should expect more. Products should be made in our country, with our workers, out of responsible materials with the intention that no landfill be required. ReBinder meets that demand.

ReBinder is the only true zero waste office supply manufacturer and the brand of choice for customers looking for sustainable, quality office supplies. Assembled by a local, AbilityOne certified disabled workforce, all ReBinder product materials are sourced from responsibly managed forests and verified FSC and SFI certified sources. With each purchase of ReBinder products, solid waste, greenhouse gas, energy, tree and water consumption are reduced.

"ReBinder products have recently been nominated for the Best Office Products in North America. Learn more about our product line and how they stack up against traditional vinyl binders.

Making products responsibly means considering the source of the materials, the use of the products and where they end up at the end of their life. When used for Sales & Marketing, Events & Training or simply every day internal use, our innovative, durable and practical products raise both brand and environmental awareness while helping responsible organizations reduce solid waste and lower their carbon footprint.

Together, our customers have saved:
-Millions of pounds of greenhouse gases
-Millions of gallons of water
-Tens of thousands of trees
-Tens of billions of BTUs of energy
-Hundreds of tons of solid waste

As a privately owned business in Seattle, Washington, our philosophy embraces a balanced approach to providing exceptional value to our customers with products that reduce the environmental footprint of our industry and our customers."

rebinder sent me samples of their cd sleeves  (called  re-play and resleeve eliminating the need for plastic cd, dvd and computer disk sleeves and cases),   tab dividers (retabs),   recycled notebooks (rebinder) , a presentation folder ( repocket) and a really cool (my favorite) composition notebook (rewrite).  the items are made from recycled corrugated cardboard or chipboard.  their "kraft paper" brown look is clean and elegant with a terrific feel.  i love they way they look.  i would use them for storage, filing and organization at both home and work offices.  my only call out is i don't think they would be durable for heavy daily use....but all other needs...perfect.  i have begun to use my samples...will keep you posted on the durability factor.

i love the eco-friendly components of this product line.  i love the look.  i admire their commitment to strong corporate citizenship and giving back demonstrated with their hiring a certified disabled workforce.  good people, terrific items...check them out. 

to view their line and  to learn more about the company, please visit the rebinder website
 
best,
diane
 
diane padoven

founder/president
napa farmhouse 1885™
"live a green life of style™ "

do you like us? really like us? then please join our facebook fan page
Follow napafarmhouse on Twitter

to receive special offers only available to our preferred customers, please sign up for the mailing list on the right hand side of this post...

I received one or more of the products mentioned above for free using Tomoson.com. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commissions 16 CFR, Part 255 Guides Concerning the Use of Endorsements and Testimonials in Advertising. Tomoson Product review & giveaway Disclosure.

Sunday, February 27, 2011

contest winner announced!

happy to announce that lynn from "lynn quilts a lot" is the winner of the granola gourmet granola bar giveaway.  she commented:

"What's not to love about a company making a product they're proud of and having a philosophy to back it up. Thanks for a very candid review. I'm off to check out their web site."


congratulations lynn!  please email me with your mailing info... napafarmhouse1885 at yahoo.com.

thanks to everyone for entering.  and try these granola bars...really, really good...

best,
diane

diane padoven
founder/president

napa farmhouse 1885™
"live a green life of style™ "

do you like us? really like us? then please join our facebook fan page
Follow napafarmhouse on Twitter
to receive special offers only available to our preferred customers, please sign up for the mailing list on the right hand side of this post...  

Monday, May 24, 2010

what's happening with Studio-Store?

so last october i told you about our temporary "pop-up" shop in downtown napa called Studio-Store . my friend, the artist valerie raven, and i moved into a vacant storefront @ 1144 main street, napa ca 94559. the plan was to be there until the landlord leased as a long term deal...so we could have been there a month? a year? who knew?...but you have to be creative in this economy. well....8 months later....the space has been leased. i am very happy for our landlord...she has been fantastic to work with....but a bit torn regarding my feelings for this development. on one hand, the napa farmhouse 1885 collection is now being carried by a few very cool shops throughout the napa valley and beyond. making the product and filling wholesale orders, along with website orders, is keeping me very busy...thank you very much. on the other hand, i have so loved meeting all the customers of the shop and hearing their comments, feedback and suggestions. and it has been so cool to showcase the product and merchandise the entire assortment together.

so valerie and i are announcing that Studio-Store is going on hiatus. we are closing down the end of june so the new tenants can take possession of the space july 1st. then we will take a few months this summer to decide if we want to "pop-up" somewhere else.

in the interim, the entire napa farmhouse 1885 collection, along with cool art from valerie , is available for purchase...so, please come and visit. we are open wednesday through saturday from noon to five (sometimes six!)

sign up for our mailing list and we will keep you posted on the status of Studio-Store. lastly, thank you so much to all our customers...especially the regulars. it has meant so much to hear your kind words.

best,
diane

diane padoven
founder/president
napa farmhouse 1885™
"live a green life of style™ "
do you like us? really like us? then please join our facebook fan page& follow me on twitter
to receive special offers only available to our preferred customers, please sign up for the mailing list on the right hand side of this post...

Wednesday, January 27, 2010

what is "fancy food" anyway?

in my last post i told you i went to the fancy food show...and that i would tell you about it later. today, as i was sorting through the two bags of marketing materials i was given at the show, i figured it was time to write about the items that interested me...and pop the rest of the stuff into the recycling bin...

so..first of all...what is the fancy food show, you ask? the best way to describe it is a convention (you have all been to conventions, right? usually i would say insert groan here)...but this is the coolest trade show ever...where attendees spend three days tasting specialty food! the event is sponsored by the NASFT (national association for the specialty food trade, inc.) and they promote it this way"

"Produced by the NASFT since 1955, the Fancy Food Shows are North America's largest specialty food and beverage marketplace.
16,000 - 24,000 attendees
250,000 products including confections, cheese, coffee, snacks, spices, ethnic, natural, organic and more
1,300 - 2,500 exhibitors
81 countries represented"


ok...did you notice they said 250k products? and yes, they are all available for taste. so picture a massive convention center...in this case moscone center in san francisco...now imagine tables and tables and tables set up in no apparent order with tastes of chocolates, cheese, cookies, scones, olives, dips, oils, sauces, truffles, chorizo, teas, honey, chips, water, coffee, bbq sauce, salsas...etc. i cannot even list them all. then spend three days...each one from 10 am-5pm...doing nothing but tasting food? man...a tough job...but someone has to do it...(i did meet with a few of my organic ingredient suppliers, but honestly...that took very little time...really, i just ate...and ate)

in all seriousness...i was absolutely thrilled last year when i was able to attend for the first time.(you have to be in the trade) and i had a terrific time...this year was even better. i knew what to expect...paced myself (this is no time to even look at marginal food much less waste valuable space in your stomach) and had a game plan as to what i was looking to accomplish:

1. do i ever want to show my products there?

2. market research as to new trends and food items...what do i need to know to run a successful food business?

3. are there products that fit my brand's profile...organic/sustainably grown, eco-friendly, local and...most important...delicious?

4. what interesting items should i blog about?


well...there were so many ideas, concepts, business strategies and trends that emerged, i probably have a year of blog stories...and some interesting items to add to my "farmhouse food" assortment that i look forward to telling you about.

to avoid writing a novel in what is supposed to be a blog post...i am just using today's story to give you an overview...and to tell you about a couple of my favorites from the show...and one bizarre (in my opinion) item. some trends deserve their own post...organic/raw handcrafted chocolates? gluten free everything? flavored waters? vegetarian/vegan? agave? sparkling teas?, eco-friendly items? small companies using only local ingredients? see what i mean? loads of stories to tell you.

one thing i am not going to do is tell you about the items i disliked...ones where the food was so bad i actually spit it out....first of all, i am not a trained expert...just because i did not like it, does not mean you won't...after all, they did get to the show...and second...it just seems mean...oh well...what can i say? odd items...i will tell you about....just plain bad? we'll skip in this blog...

so today...just a couple of mentions...
#1 my favorite concept of the show could be titled "why did it take so long?" a company called glacia icebox water in a box is packaging pure arctic spring water in a paper box...like a milk carton. i have been horrified the past few years watching stories of the damage discarded plastic water bottles do to wildlife and the environment. what a brilliant solution! milk cartons...the company says their packaging is "sustainable, biodegradable, recyclable, environmentally friendly, disposable...they say it reduces the amount of refuse in landfill by 97%!!..healthy and eco-sensitive. and, the water is delicious!.... i love this company...their people were knowledgeable, friendly and very funny....and the product is my favorite of the show (which is saying a lot...did i mention all the chocolate, cheese, oils and baked goods?) check them out at http://www.iceboxwater.com/

#2 my most enjoyable experience was talking to the people at a company called flamous organics...they make organic falafel chips and hummus bottled dressing. the sales rep was good...but in the middle of his pitch...the founder took over and this guy was hilarious! i should start by saying the products are delicious...and could sell themselves....but he started talking about how to eat his food, how to serve, gave recipes, told us about the "unlimited uses" for the items (remember, these are chips and salad dressing)...at one point he asked me to "feel his hand" to see how soft it was...he proceeded to tell me it was due to the "organic ingredients in the hummus" and recommend that...in addition to eating the dressing... i use it as a "face cream and hand lotion"! this man was very, very passionate about his products...and i love that. http://www.flamousbrands.com/
hands down...the most bizarre was a company called "cupless joe". walking by their booth, i was handed a small packet of capsules. the sales rep started talking about how the convenience of a capsule of coffee and a glass of water would change my life...for a minute i thought this was some new type of instant coffee...nope. the capsules are full of dried, concentrated coffee which you take to "get the coffee high without actually having to drink coffee". their marketing campaign says"
"No Spills. No Taste. No Burns. No Stains. No Coffee Breath. Fewer Restroom Breaks. Coffee Without the Cup."

o.k...so maybe if you don't like coffee this is a great idea...but to me...a coffee lover...this just seems weird. are there that many people who dislike coffee and/or black or green tea...and need energy this way? most herb tea drinkers i know want to avoid caffeine in the first place. this one i just did not understand....what do you think? (btw...i thought that tag line was hilarous...but then wondered if it was supposed to be funny??)
alright...a brief overview of the fancy food show....i look forward to sharing details of the food trends of 2010 throughout the year. my favorite take-away from the show was discovering or...in some cases...rediscovering some handcrafted organic local napa products...and the passionate people behind these small companies. i will be adding some of these brands to my website's collection of napa farmhouse foods during the next few months to complement my own handcrafted food and i look forward to telling you their stories.
in the interim...did you attend the show? what were your favorite items? and...if you didn't...what food trends would you like to hear about?
best,
diane
napafarmhouse1885.com
diane padoven
founder/president
napa farmhouse 1885™
"live a green life of style™ "
follow me on twitter
to receive special offers only available to our preferred customers, please sign up for the mailing list on the right hand side of this post...

Monday, October 6, 2008

do you wear an apron? would you like a recipe for peanut butter cookies?

so what do those two questions have to do with each other? both aprons and peanut butter cookies remind me of my grandmother...she always wore an apron while cooking or cleaning..and her peanut butter cookies were a family favorite.

my maternal grandmother's name was mildred but everyone called her mim.... she was a fantastic cook..spent most of her days in the kitchen..and always managed to look perfect when sitting down for dinner. she wore the coolest aprons..and there was something special about the moment she took off the apron and sat down with the rest of us at the dinner table..my definition of family. i started collecting vintage aprons a few years ago..and really fell in love with the designs. i hesitated wearing them..they were so beautiful..and i did not want to "mess them up" by staining them while cooking...(and yes, i do understand that misses the point of an apron)..i shared this concern with a fellow collector who told me that vintage aprons have witnessed years of family stories..and that i should add my stories to the rest...i thought this was a really appropriate sentiment.

when i started my eco-friendly company, aprons seemed to be a perfect product offering...but i wanted them to be beautiful, "green", handmade, practical and i wanted them to be worn.
i think i have found the perfect solution..our aprons were designed using a vintage sundress pattern from the 1940's...there was even a receipt in the pattern envelope, dated 1943, where someone bought 2 5/8th yards of gingham for $2.15! the craftsperson, naomi wilson, incorporated all the authentic sundress details..the sweetheart neckline, halter ties, gathered bodice, sewn on patch pockets...yet the open back and long ties provide all the versatility of a well made apron..and they are totally green using repurposed linens.

in true napa farmhouse 1885 style, we most often wear the aprons with our favorite jeans and tank tops..although..for special occasions...they are perfect with a little black dress..mim would be proud. so..do you wear aprons? why? what kind? when? please share your stories in the comments section of this post.

now..for those peanut butter cookies...my grandmother's version called for vegetable shortening. i have substituted butter...however, the rest of the recipe is from mim...she made these cookies for her children..and her grandchildren..these were my favorite cookies when i was growing up..they still are..and every time i make them, i am reminded of my grandmother, wearing her apron, cooking for her family..defining what family is all about...sharing her love in everything she did...enjoy!!

gran's peanut butter cookies
1/2 c unsalted butter, room temperature
1/2 cup peanut butter, organic if possible
1/2 cup brown sugar
1/2 cup granulated sugar
1/2 tsp pure vanilla
1 egg, room temperature
1 1/2 cup flour
1 tsp baking soda
1 tsp kosher salt
additional granulated sugar for sprinkling

preheat oven to 325 degrees. butter/flour 2 cookie sheets. using an electric mixer, cream butter and peanut butter together until well mixed. add sugars and vanilla and mix well. add egg, beat until thoroughly incorporated. sift together dry ingredients and add to wet ingredients and stir until combined..do not over work dough. form dough into balls 2 inches in diameter. place on cookie sheets and flatten with tines of a fork. sprinkle cookie lightly with additional granulated sugar. bake for approx 12 minutes. cookies will be very soft. remove from oven and let cool on sheets on rack for 10 minutes. remove cookies from sheets and place on racks. allow to thoroughly cool.
for additional information regarding our apron collection, please visit our website http://www.napafarmhouse1885.com/
best,
diane
napa farmhouse 1885™
"live a green life of style"™
follow me on twitter

Monday, July 21, 2008

do you appreciate craftspeople?

when i started my business it was very important to me that i find ways to tell the stories of the artists and craftspeople producing our products....i hand select every item we sell and the design criteria needs to meet the following objectives..handmade using reused, repurposed, reimagined or recycled materials..or organic for food and body care..and they must be "hip, cool, eclectic, clean, simple, beautiful..and kinda groovy"... high standards..right? that is why i am so passionate about celebrating people who appreciate fine craftsmanship and deliver excellence in all that they do..whether they are chefs, painters, musicians, woodworkers, seamstresses, producers of quality organic food ingredients..you name it, to me the common thread is the work..especially in this mass -produced, disposable everything world. i spent some time last year around some businesspeople here in the napa valley that operate under what i think is a bit of a less than honest practice. they purchase products from others..and then market it under their brand name..i even learned the term..shiner...which is what it is called when you order food products and ask the manufacturer to leave off the labels so you can add your own. now, there is nothing wrong with this practice unless you give your customers the impression that you made it yourself...i think smart merchants know that telling the stories of the products and the makers of the items leads to a more interesting dialogue..and honesty in business and treating people fairly is always the best policy...so i decided to stop watching others..and start doing myself..which is what led to napa farmhouse 1885 .

i designed the home page of the website with "featured artist" sections and asked each artist to write a bit of their bio to publish..i ask as many of them as possible to accompany me to events, trade shows, festivals and publicity requests to ensure the stories are told..and that customers can meet the people who craft the products..their success is my success and viceversa..so it works for all of us. i also thought that..once in a while..i would take the opportunity to share their stories on my blog. so today, i am happy to introduce ragna ruffner..ragna creates our organic bath and body care products...i love knowing that they are all handcrafted... here is a bit about her..in her own words...
"I have been using essential oils for over 20 years for aromatherapy, primarily in bath soaks, room sprays and massage oils. I am committed to using organic ingredients, botanical ingredients for coloring, and essential oils for fragrance. I love being creative with luxurious oils and unusual ingredients, however, there is nothing wrong with unscented either! I make my own herb- and flower-infused oils. I grow many of my own organic herbs and flowers and I also visit local lavender farms to hand-pick the lavender that I use in my products. My sister Rena introduced me to soap making. It was not long before I became hooked and had another product to scent! I immediately noticed the change in my skin. No more dryness. Like many people, I just didn't know how real soap, which retains natural glycerin and moisturizing properties, is not drying but nourishing, revitalizing and down-right GOOD for your skin. I have known that skin is the “largest organ of the body” and can absorb both toxins and nutrients. I am committed to using the best organic ingredients I can find for all my soaps. I am always experimenting with different blends of natural bath ingredients and and best of all, testing my products thoroughly before I offer them to you. No animal testing here! All products are manufactured in a smoke free environment. Enjoy natural, handmade products that will change the way you think about bath and beauty - forever!”

i want to continue to find opportunities to recognize craftspeople..and to urge others to seek out individuals who create beautiful, handmade products. my goal is to tell the stories of many of the creators of artisanal foods, organic gardeners, artists, winemakers, chefs and designers here in napa...and... if you know of someone whose story must be told..feel free to email me..or post in the comments section of this blog ..and remember..the best stories are those that are passed on.

best,
napa farmhouse 1885
"live a green life of style"™